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RECENT PORTFOLIO
Building a Digital Media Powerhouse from the Ground Up
RotoBaller is more than just a business to me – it’s my passion project. As Co-Founder and Chief Marketing Officer, I helped build RotoBaller from a small startup into a market leader in the fantasy sports industry, all without a dime of outside investment. What began as a novel idea between two brothers and two close childhood friends has become a rapidly growing business that generates digital revenue from multiple channels, and attracts millions of unique monthly visitors.
A Passion for Organic Growth: From day one, RotoBaller was built on a foundation of organic SEO and content-driven strategies. We crafted an audience growth strategy that harnessed the power of search and community, turning RotoBaller into a go-to resource for fantasy sports enthusiasts. Today, we continue to see steady growth in traffic and revenue, driven by our commitment to authenticity and expert insights.
Strategic Partnerships & Media Expansion: Our partnership committee spearheaded a media distribution deal with SiriusXM Fantasy Sports Radio that remains one of our greatest successes. This partnership brought RotoBaller’s brand to a national audience and opened the door for continued expansion across multiple media channels.
Additionally, our social media presence has grown to over 100K+ organic followers, and our content team has scaled to 400+ contributors, ensuring that we stay at the forefront of the fantasy sports news and information industry.
Charting New Territories in the World of Luxury Yachting
As Vice President of Global Marketing at Navigare Yachting, I entered a brand with a rich history in B2B sales and embarked on a mission to reshape its entire go-to-market strategy. Navigare had an ambitious vision – to pivot towards the B2C space, a journey many traditional businesses struggle with. But with the right strategy, I knew we could not only succeed but thrive.
The Go-To-Market Challenge: Navigare had spent years excelling in the B2B space, but as consumer interest in personalized luxury travel grew, we had to pivot. I was tasked with taking a $100 million brand and creating a comprehensive shift towards B2C – no small feat for a company entrenched in B2B operations.
Digital Transformation
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Strategic Overhaul: In under 12 months, I launched a multi-phase go-to-market strategy that generated a 22% year-over-year increase in B2C revenue. This wasn’t just about changing our sales focus, but about completely reengineering how we engage with customers.
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Building New Revenue Streams: One of my proudest achievements was the creation of a brand ambassador influencer program, bringing our brand into new social spaces and driving over $950,000 in additional revenue in 2024 alone. By tapping into influential voices, we created an authentic connection with our target audience, reinforcing our presence in the luxury market.
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Digital Innovation: With the highest digital marketing budget in Navigare’s history, I integrated HubSpot’s Marketing Hub and CRM and spearheaded a full digital transformation. This CRM all-in-one upgrade enhanced our lead generation with new integrated communication tools, such as SMS and WhatsApp, seamlessly connected to HubSpot. The result? A more efficient sales pipeline and a marketing strategy that adapted to the needs of the modern consumer.
The success of this pivot wasn’t just in the numbers – it was in the brand’s evolution. Navigare Yachting is now positioned as a premier B2C player, offering unforgettable experiences on 12 exotic destinations worldwide.
Revolutionizing Inbound Sales with Conversational AI and HubSpot Automation
At MarineMax, I saw the potential to harness the power of AI-driven marketing automation using Conversica to scale the business’s operations beyond traditional methods. Leading a HubSpot CRM rollout and the Marketing Automation Program, I brought transformative change to how the business engaged with leads, improving efficiency and profitability.
The Mission: MarineMax had a 400+ sales team distributed throughout the US, but relied on outdated processes and several failed CRM rollouts. My goal was to integrate HubSpot's advanced automation and external conversational AI platforms that would streamline operations and fundamentally change how the company approached customer engagement.
Integrating HubSpot CRM and Conversica
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AI-Powered Lead Generation: By implementing Conversica’s conversational AI platform, we unlocked a new era of efficiency and generated approximately 3000 qualified leads per quarter. This was all driven by my proprietary workflows within HubSpot, allowing us to realize an impressive 20%+ "hot lead" rate.
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Scaling Sales Teams Through Tech: I didn’t just introduce new technology; I created an entire sales enablement media library and ensured the new CRM system worked for stakeholders of every level. Training over 400 sales reps and executives on HubSpot, I ensured our teams could fully leverage this technology. As a result, the company’s inbound sales grew exponentially.
By integrating Conversica's conversational AI platform and HubSpot CRM, MarineMax generated over $20 million in revenue per quarter from this channel alone. These results weren’t just transformative – they redefined the company’s sales processes for the future.